Zee TV’s ‘Kundali Bhagya’ creates a RECORD by becoming the BIGGEST…

A launch that has put Zee TV back in the top league..

Since the day Zee TV’s spin-off show, Kundali Bhagya was launched, it has been a merry time for the show, it’s parent show and the channel.

For two weeks consecutively, Kundali Bhagya has been in the Top 4 when it comes to Urban ratings and is only second to its parent show, Kumkum Bhagya, which tops for the channel.

And it seems Kundali Bhagya has certainly arrived to rule as it has created a record which the channel and the show itself can be extremely proud of.

And that is of being the biggest weekday launch since the year 2016. Yes! That’s right.

The show has garnered the highest opening for a weekday fiction show not only in 2017, but also since 2016 with 5796 TVTs @ HSM-Urban and 9860 TVTs @ HSM being second only to Kumkum Bhagya which clocked in 10305 TVTs in in HSM in week 28’17.

Zee TV Deputy Business Head, Deepak Rajadhyaksha was quoted saying, “Zee TV has always strived to experiment and bring its viewers unique and fresh content. The idea of exploring an all-new show emerging from the sub-plots of an already established top rated prime-time drama clicked instantly as Kumkum Bhagya has several fascinating tracks and interesting characters that lend themselves to being explored individually as separate shows. The channel has consolidated its position in the fiction space with some very differentiated concepts, each resonating beautifully with its core values. Kundali Bhagya has been the biggest weekday launch since 2016 and Sa Re Ga Ma Pa Li’l Champs holds fort as the highest rated non-fiction show of the year. We will continue to create some completing content for our audiences.”

The spin-off show stars Dheeraj Dhoopar, Manit Joura, Shraddha Arya and Anjum Fakih in lead roles.

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