Its a unique strategy, we must say.
Ekta Kapoor’s reboot version of the epic love saga Kasautii Zindagii Kay has been creating a lot of buzz ever since it was announced. The show, which was supposed to air on September 10, 2018, was postponed to September 25.
Recently it was revealed that none other than King of Romance Shah Rukh Khan, was roped in by Ekta to narrate the love saga of Prerna (Erica Fernandes) and Anurag (Parth Samthaan).
And now Ekta Kapoor has a very unique and ‘never seen before’ way of promoting her saga. She has roped in popular television faces to be part of the promotion.
The face will reveal a ‘Sculpture of Love’.
And for the same, actor Karanvir Bohra who played the role of Prem aka Yudi in the show and Anurag and Prerna’s son, was seen heading to Delhi to promote the show, along with his wife Teejay Sidhu. Accompanying them were actors Jay Bhanushali and Mahhi Vij.
On the other hand, actors Rithvik Dhanjani and Asha Negi will be seen heading to Vadodra, Dharmesh Yelande will go to Nashik, Sanjeeda Sheikh will leave for Rajkot and last but not the least, the original Sairat couple Rinku Rajguru and Akash Thosar will be seen doing the honours in Nagpur.
Well, the Mumbai leg of the promotions will see actress Esha Deol and husband Bharat Takhtani unveil the sculpture.