When the news of my GIFs reaching close to 14 million views reached me, I was elated and overwhelmed, says Mudit…
Sony Entertainment Television’s ‘Ishaaron Ishaaron Mein‘ is an upcoming show based on the innocent and beautiful love story of a hearing-impaired boy named Yogi, portrayed by Mudit Nayar. In the show, the lead will be seen communicating and interacting with everyone around him through his cute gestures. While he is everyone’s favorite, he is not far behind on social media as well. Yogi’s interactive GIF’s that recently took over social media apps like WhatsApp, Instagram, Facebook, and Twitter which found an instant connect with the consumers. So much, that the GIF’s have found a place in the trending list alongside Bollywood stars, Alia Bhat and Ananya Pandey.
With social media and content on handsets widely consumed, trends that find a prominent following immediately become a topic of conversation for the entire sphere. Similarly, to build a connection with people of all age groups, Yogi’s Ishaaras found a perfect fit on social media apps. The makers have created simple yet interactive everyday language and gesture Ishaaron GIFs with Yogi enacting them. It has become such a hit that the views have exceeded close to 14 million views in just under a month and have become the new language for easy and simple social media conversations. The GIF’s are very creative, pleasing to the eyes and fun to use and the users are definitely finding their go-to Ishaaron GIF.
Talking about his GIFs, Mudit Nayar who essays the role of Yogi in the show said, “It was an exciting process to come up with creative and interesting GIFs for the show. But when the news of my GIFs reaching close to 14 million views reached me, I was elated and overwhelmed. With the show soon to air, it is a nice feeling to know that social media users are already finding a connect through the GIF’s and getting a sense of how I will be seen using sign language in my upcoming show, Ishaaron Ishaaron Mein. Out of all the GIF’s that have been created, I do have some personal favorites and I am sure, the users have theirs too and; nowadays apart from the regular emoticons, GIF’s are widely used. Now, when such innovative GIFs are trending on social media sites, I would just pray that my show gains the same level of love and attention from the audiences.”
Ishaaron Ishaaron Mein starting from 15th July, Mon-Fri, 8:00 PM on Sony Entertainment Television